Wise Words for the Entrepreneur in All of Us From the Self-Made Multimillionaire: John Assaraf

June 8, 2013

John Assaraf Teaches Principles Easy to Embrace

There are so many “gurus” who choose to share their concepts, principles and philosophies about life that for those of us who are looking for sound advice on how to make our life amazing, that we become overwhelmed by everything that we “need” to do.  From the hundreds of authors, blogs, tweets that I have read, it truly comes down to just one task:  change your thoughts and change your life.  It’s a simple concept but, wow, have you tried it?  Heck, just being aware that I am thinking thoughts that don’t serve me is a huge accomplishment!  Now stopping them while they are in full swing feeling they are gaining momentum with every additional thought–well. it’s simply a huge undertaking!  In Wallace Wattles’ book: The Science of Getting Rich, he says

“Every man has the natural and inherent power to think what he wants to think, but it requires far more effort to do so than it does to think thoughts which are suggested by appearances.”  Now, that quote made it so much easier, right?

No, it allows me an excuse–an out, a reason for why my life doesn’t go as I had it should, would or could.  If I were to take out a stop watch and each time I intentionally changed my thoughts to ones that were empowering and uplifting, would I be able to log hours in my journal–or would the entries be brief and fleeting?

I suggest, they’d be the latter.

Yet, what is empowering is the idea that like vibrations attract, therefore just as my “not so great” thoughts fuel other “not so great” thoughts, until I intentionally step in and choose different ones, the good ones will gain momentum, too.  It’s a simple concept:  live intentionally.

So, as the title suggests, here are a few ideas from John Assaraf for the entrepreneur in all of us.  For those who don’t know him, he didn’t come from wealth…he created it.  So, if you are looking for a guru, he is definitely one to consider.  His principles and his example, when followed, will allow you to create the life you have always wanted.  His concepts work for everyone–there is no exception.  They are Universal principles…

John Assaraf:  The Street Kid’s Tips for Success

John Assaraf says business owners who enter entrepreneurial ventures with the right tools have what it takes to innovate, communicate and achieve business success in any economy.

1.    Start with the right mindset. Assaraf says, when it comes to our mindsets, we’re often victims of conditioning and genetics. “The latest research suggests that 96 to 98 percent of all our thought patterns and behaviors are based on our conditioning,” he says.

When faced with negative circumstances, some people are conditioned to move forward despite them. They can go through turmoil and emerge successful. They see the world differently than those who allow outside circumstances to control their thinking. It’s important to realize you have no control over bad things happening, he says: “The only things we can control are our own thoughts and actions.”

2.    Think of circumstances differently. Having the right mindset requires that entrepreneurs, in particular, not look at the recession as a reason for failure or lack of opportunity, but rather as a reason for innovation. The entrepreneur should ask the important question, Why is a particular business failing and how can I take a different approach to make it work?

“Whenever there is a recession, which I prefer to call a reorganization, innovation starts to happen. When innovation starts to happen, we start to think about different ways to serve the consumer’s needs,” Assaraf says. “That’s when you start to develop a brand around resolving the problem and creating products and services that people need during those tough times. Times that are challenging will actually bring out the weaknesses of the masses.”

3.    Next step: Fill a need. Before launching any kind of marketing campaign for a new (or existing) business, ask this question first: Is there really a need in the marketplace for your product or service?

The adage, Build it and they will come, is 1970s and ’80s thinking, Assaraf says. Today, it’s, Find out what they want; then build it.

Once you build it, make people want it because of the experience, Assaraf adds. When filling a need, realize that the client experience is even more important than the product. A great example is Starbucks. Starbucks doesn’t sell coffee; Starbucks sells an experience. “That’s why they’re able to charge $4 for a $.10 cup of coffee,” he says.

4.    Ask yourself, what makes you different? One of the most important elements of developing a successful marketing strategy is to understand what it is about your product or service that makes it unique. You can compete on quality, price or experience. Assaraf warns, however, that competing on price is often a losing battle. Rather, most business owners should look at how they can create a positive and memorable experience for their customers.

Entrepreneurs who do not find and promote a special niche will get lost in a crowded marketplace. “[If] they don’t know how to differentiate themselves from their competition, they become a commodity versus an experience. When you become a commodity, you will always be fighting on price. When you become an experience for people… they don’t compare your product or service to everybody else’s because the experience is so much greater than the product or service itself,” Assaraf says.

5.    Clear the clutter. In this media-saturated world, your charge, says Assaraf, is to create a lasting impression on the consumer’s mind that differentiates you from everybody else.

One of Assaraf’s clients, a dentist, partnered with a local limousine company to provide transportation for teenage patients. The dentist absorbs the $25 it costs to pick up and bring home teenagers for their dental appointments. Marketing the time-saver to parents was a big hit, and students quickly spread the word about riding to the dentist’s office in a limo. A good marketing concept built on creating a memorable and positive experience, successful promotion and word-of-mouth led, in this case, to an explosion of business during the next 12 months.

“In today’s world, when we’re getting 50,000 messages a day, from… billboards, television, radio, e-mail, print, calls, etc., we have to differentiate ourselves. We have to do something that’s unique and different so that we stand out from everybody else who is yelling and screaming, ‘Pick me! Pick me!’ ” Assaraf says.

So, if  you’re an entrepreneur, take heed of his advice–or take a moment to add your comments below and teach us all.  Take the time to watch the movie, The Secret, and read his best-selling book, The Answer.  There is a lot to learn from Mr. Assaraf.

To your success!

Jessica

PS.  If you have the heart of an entrepreneur and would like utilize the principles of success that have made many of us financially independent, click here to learn how.

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One Response to “Wise Words for the Entrepreneur in All of Us From the Self-Made Multimillionaire: John Assaraf”


  1. […] Wise Words for the Entrepreneur in All of Us From the Self-Made … https://influenceyourreality.wordpress.com/John Assaraf Teaches Principles Easy to Embrace. There are so many “gurus” who choose to share their concepts, principles and philosophies about life that for those of us who are looking for sound advice on how to make … […]

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